Roku

Roku plans to introduce video ads to the Roku OS home screen.

As Sharron Harding at Ars Technica points out, this comes after recent efforts to increase the number of ads present on Roku as you use it, including free ad-supported streaming TV via The Roku Channel, as they call it, and content recommendations on the home screen. This may include AI-driven content based on what you watch.

In recent weeks, if you have a TV with Roku built in, you’re likely seeing the a message indicating that you MUST agree to it’s updated Terms of Service to continue using YOUR TV. You know, the one you’ve already purchased and have been using. If you don’t, you can’t continue using your TV!